Nissan GT-R: Unleash the Beast

Well! Not to make you feel bored with the history of the automobile industry, it is high time that I switch over to discuss some of the paramount and latest beasts firing on the road. I was searching for the car with the greatest superiority, significance and value. Nissan engineers were searching for a design that would redefine speed, handle like an athlete, slice through the air like a knife, grip the road in rain, snow and sleet, dominate the racetrack and cost less than a super car ever should. It seems both of us found the answer: The Nissan GT-R. These are ideals from the same mindset. Once you build a super car like the GT-R, there’s no going back. The bar has been pretty raised in this version. It’s high time you take the new 370Z. It has been given a 332-hp V6 machine, lighter and more rigid body construction, and the world’s first Synchro-Rev Match Manual Transmission. Then, like the GT-R, it has been given a price for anyone. It’s everything a sports car must be. It’s the ‘Z’!

The Small-Car Revolution

We are seeing the dawn of the age of the small car. More than 5 million potential new buyers are entering the market for cars every year in the developing world. The total number of cars sold worldwide is expected to increase from 69 million in 2007 to 80 million units in 2012. Consumers in emerging markets will buy Seventy-seven percent of the additional 11 million new cars. It is indeed stunning and bewildering to realize the fact that the global auto market is already tilting toward small cars, sales of which are growing not just in emerging markets but also throughout the world. The cost of the average vehicle sold in the U.S. fell from more than $28,000 in 2006 to a projected $26,400 in 2008.
The impact of this shift to smaller cars on the worldwide auto industry will be dramatic. As both Europe and the United States lose production capacity, the center of gravity of production is moving to the Russia-China-India triangle. Accompanying that shift is the rise of a whole host of carmakers forcing a change in long-established patterns of global competition. With the shift to smaller cars for emerging markets, carmakers must develop new technologies and new business models to meet the demands of these markets. Small cars must be lighter and more fuel-efficient, so manufacturers are turning to such technologies as alternate power trains, fuels, propulsion systems, and braking systems, as well as materials not typically used in cars, including plastics for exterior body components such as doors, and strong, lightweight alloys and composites for structures.

World Car Market

Automobile is one industry that is capable of changing to meet increasingly severe economic and environmental requirements. It is an excellent industry driven to a great extent by enthusiasm. Cars, those indispensable ingredients of the automobile industry, are as essential to people as the clothes they wear; after a home, a car is the second-largest purchase for many. The car provides more than just instant and convenient personal transportation: it can be a revered design or a sign of success. Developers estimate that 200 yards is the maximum distance an American is prepared to walk before getting into a car. When the Berlin Wall came down, one of the first exercises of a newfound freedom for the former East Germans was to exchange their Trabants and Wartburgs for Volkswagens and Opels.
For those who are not aware of this fact, I would like to bring it back again: Western Europe is the largest car market in the world. But while the car markets of Western Europe, North America, and Japan account for 90 percent of the vehicles sold, these markets are quite saturated. Early in the twenty-first century, for example, there will probably be one car per person aged 20–64 in North America.
Two general approaches will become evident from this. First, car manufacturers need to sell fewer cars, but more profitably. Secondly, they need to look for new markets. In the coming decades market growth will come from Asia, Eastern and Central Europe, and Latin America. China and India will eventually provide millions of new drivers. These new realities will have a profound impact on the car market and its players in the future. For a long time, United States and European carmakers neglected Asian markets, allowing them to become largely a Japanese preserve, but belatedly they are attempting to gain lost ground. General Motors is using its European Opel division to spearhead expansion into Asia. Assembly operations have started in Taiwan, Indonesia, and India. All leading producers are lining up to start or expand their operations in China.

The Automobile Boom

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